Korean skin care companies come to Hawaii

Kim Hyun Joong, the posterboy for The Faceshop

I've been a fan of The Faceshop for a few years now. I love their skin care products because it always leaves a fresh and clean feeling on my skin, I like their clean green and white branding and the face of Kim Hyun Joong (and occasionally Won Bin) as their poster boy isn't so hard on the eyes either.

Won Bin for the The Smim products at Faceshop

So the good news is that The Faceshop just opened a brand new second shop in Ward Warehouse. The first one opened in Mc Cully Shopping Center and they're also hoping to open a few more

The Secret to Getting Perfect K-pop Skin & Skincare for Men

Lee Min Ho for Etude House

. Earlier, I wrote about BB cream as being one of the secrets to Hallyu skin, but obviously in Korea, there's more. A lot of it has to do with skin care shops, skin clinics and dermatologists ....and yes, plastic surgeons.

 If you've been watching the videos I've been posting, then you know by now, that good looks are highly prized in Korea and the social pressure to look good, even if you're an average person, is still there.

 Men and women can wear makeup and as I said with my BB cream post, many Hallyu stars promote skin care and makeup lines. Korea's kind of unique that way. In  the U.S., Hollywood male stars don't promote much in the way of skin care.  I'd say it's pretty non-existent. At the most, they'd do

[* Video Pick Fridays* ] Korea: The Art of Makeup

Last week I picked a  news documentary video on Korean makeup and this week I've another video to add to it. Why is the world turning to Korea for makeup? From China, Japan to New York, the beauty industry realizes how Korea's makeup and beauty products such as  about BB cream promotes a youthful look, gives the appearance of clear skin and natural beauty, while using all natural ingredients.

The news video takes a look how each country has had a beauty style which is changing due to the Korea's own skin regimen and  desire to look young and natural.

[* Video Pick Fridays* ] Korean Makeup Takes the World by Storm

Korean Makeup catches on 

So I've decided to do a video pick each Friday!

This week's video is from Arirang Today and it tells us how Korean makeup is taking the world by storm.

 In it, actress Min Hyo-Ryn (from the 2011 film Sunny, *remember the beautiful girl who gets her face cut?*) gives sheds the secret to great lipstick is concealer before applying color and a foreigner gets a makeover with Korean makeup artist who explains that application of a base with fingers (vs. a sponge)