Korean skin care companies come to Hawaii

Kim Hyun Joong, the posterboy for The Faceshop

I've been a fan of The Faceshop for a few years now. I love their skin care products because it always leaves a fresh and clean feeling on my skin, I like their clean green and white branding and the face of Kim Hyun Joong (and occasionally Won Bin) as their poster boy isn't so hard on the eyes either.

Won Bin for the The Smim products at Faceshop

So the good news is that The Faceshop just opened a brand new second shop in Ward Warehouse. The first one opened in Mc Cully Shopping Center and they're also hoping to open a few more

The Secret to Getting Perfect K-pop Skin & Skincare for Men

Lee Min Ho for Etude House

. Earlier, I wrote about BB cream as being one of the secrets to Hallyu skin, but obviously in Korea, there's more. A lot of it has to do with skin care shops, skin clinics and dermatologists ....and yes, plastic surgeons.

 If you've been watching the videos I've been posting, then you know by now, that good looks are highly prized in Korea and the social pressure to look good, even if you're an average person, is still there.

 Men and women can wear makeup and as I said with my BB cream post, many Hallyu stars promote skin care and makeup lines. Korea's kind of unique that way. In  the U.S., Hollywood male stars don't promote much in the way of skin care.  I'd say it's pretty non-existent. At the most, they'd do