The Secret to Getting Perfect K-pop Skin & Skincare for Men

Lee Min Ho for Etude House

. Earlier, I wrote about BB cream as being one of the secrets to Hallyu skin, but obviously in Korea, there's more. A lot of it has to do with skin care shops, skin clinics and dermatologists ....and yes, plastic surgeons.

 If you've been watching the videos I've been posting, then you know by now, that good looks are highly prized in Korea and the social pressure to look good, even if you're an average person, is still there.

 Men and women can wear makeup and as I said with my BB cream post, many Hallyu stars promote skin care and makeup lines. Korea's kind of unique that way. In  the U.S., Hollywood male stars don't promote much in the way of skin care.  I'd say it's pretty non-existent. At the most, they'd do

[* Video Pick Fridays* ] Korean Makeup Takes the World by Storm

Korean Makeup catches on 

So I've decided to do a video pick each Friday!

This week's video is from Arirang Today and it tells us how Korean makeup is taking the world by storm.

 In it, actress Min Hyo-Ryn (from the 2011 film Sunny, *remember the beautiful girl who gets her face cut?*) gives sheds the secret to great lipstick is concealer before applying color and a foreigner gets a makeover with Korean makeup artist who explains that application of a base with fingers (vs. a sponge)