The Secret to Getting Perfect K-pop Skin & Skincare for Men

Lee Min Ho for Etude House

. Earlier, I wrote about BB cream as being one of the secrets to Hallyu skin, but obviously in Korea, there's more. A lot of it has to do with skin care shops, skin clinics and dermatologists ....and yes, plastic surgeons.

 If you've been watching the videos I've been posting, then you know by now, that good looks are highly prized in Korea and the social pressure to look good, even if you're an average person, is still there.

 Men and women can wear makeup and as I said with my BB cream post, many Hallyu stars promote skin care and makeup lines. Korea's kind of unique that way. In  the U.S., Hollywood male stars don't promote much in the way of skin care.  I'd say it's pretty non-existent. At the most, they'd do